Vision

A single platform that takes consumers from nicotine dependency to controlled, improved habits, while owning the full commercial journey from discovery to purchase.

Problem

Fragmented journeys across nicotine, wellness, and behaviour lead to failed outcomes, repeated dependency cycles, and inefficient consumer spend.

Consumers lack structure, guidance, and a single trusted platform to manage change.

Solution

A subscription-led behaviour change platform combined with an e-commerce brokerage marketplace, connecting consumers to the right products, pricing, and pathways in one system.

NewYou72 guides decisions, unlocks savings, and enables action.

Product & Platform

Competition-led acquisition, habit tracking, guided journeys, education, and a click-through marketplace directing users to partner brands, supported by integrated discounts and rewards.

Business Model (Hybrid Revenue Engine)

Subscription tiers (£3.99–£9.99) provide recurring revenue.

Brokerage marketplace generates commission via affiliate, discount code attribution, and click-through conversions.

Additional revenue from brand placement fees, owned product margin, and future data monetisation.

Target Market

6–7 million UK smokers and vapers cycling between consumption, reduction, and relapse, with expansion into broader wellness and habit-change markets.

Go-To-Market Strategy

Real-world activations, retail partnerships, and competition-led acquisition converting into subscription users and marketplace traffic.

Customer Value Proposition

Take control of habits, reduce spend, access better alternatives, and follow a structured path to change while unlocking exclusive pricing across trusted brands.

Competitive Advantage

Combines subscription, marketplace, and behaviour change into one platform.

Owns the full consumer journey rather than a single transaction.

Integrates physical acquisition with digital conversion, built around real consumption patterns.

Revenue Streams (Stacked Model)

Subscription revenue.

Brokerage commissions.

Brand placement fees.

Product margin from owned brands.

Future data and insight monetisation.

Unit Economics (Framework)

Low CAC through physical activations and partnerships.

High LTV driven by repeat usage, subscription retention, and multiple revenue touchpoints.

Scalability

Digital platform with physical acquisition layer, scalable across UK, EU, and global markets with additional categories and brand integrations.

Regulatory Positioning

Aligned with harm reduction, behavioural support, and responsible consumption, supporting switching, reducing, or stopping.

Traction & Proof Points

Existing product ecosystem, retail relationships, and proven activation model driving engagement and sales.

Roadmap

Launch subscription and brokerage platform.

Scale activations and retail integrations.

Expand marketplace partners.

Build a data-driven habit optimisation engine.

Investment Opportunity

Raising capital to accelerate platform development, user acquisition, and marketplace expansion.

Funds deployed into technology build, brand partnerships, and national activation rollout.

The objective is to establish early category leadership in behaviour-led commerce and subscription-driven habit change.

End State

Category ownership of behaviour-led consumption and the default platform for habit change, product discovery, and optimised purchasing decisions.